Principal
Beautiful Machine
Next-generation production partner for experiential creative teams. Technical design, development & production for integrated digital/physical events and installations.
Selected Work
Production
at the edge.
Experiential events and installations for artists, technologists, and brands who want to make something genuinely new. Integrated digital-physical work, from concept through delivery.
Waterway of Change
Local Projects × Beautiful Machine
AV and lighting design for exhibits commemorating the bicentennial of the Erie Canal in Buffalo, NY. Immersive media installations housed in a repurposed boathouse, with glowing outdoor Thresholds telling Indigenous, Black, and immigrant stories along Canalside.
Shopify × Mr. Beast Heist Experience
Set Creative × Beautiful Machine
A tech-enabled immersive scavenger hunt in SoHo celebrating the Feastables chocolate launch. Custom game logic, integrated sound and lighting driven by a centralized touch-interface controller, foam pit finale included.
Superfly: Away
Superfly × Beautiful Machine
AI-generated postcard experience for Away's Venice Beach activation. Bespoke software using GPT and text-to-image generation to create surreal vacation landscapes, printed on-site and delivered to mobile via QR code.
Superfly: National Cowboy & Western Heritage Museum
Superfly × Beautiful Machine
Permanent interactive exhibit featuring a 30' LED wall with depth cameras driving a generative visual system around the Code of the West. Touchscreen kiosks, pledge functionality, and SMS photo delivery — with ongoing long-term maintenance support.
The Brain Index at Columbia University
Technomedia Solutions
Interactive kinetic media installation by Columbia professors Mark Hansen and Laura Kurgan. Custom wall-sized LED, motorized 65" touchscreens, and Unity-driven 3D brain visualizations from Zuckerman Institute researchers — choreographed to float down to eye level for guest interaction.
Microsoft × Hellenic Ministry of Culture: Olympia Common Grounds
A_DA × Microsoft
Multi-year collaboration digitally capturing and reconstructing ancient Olympia. Mobile AR letting visitors view reconstructed monuments at scale in situ, a WebGL web experience, and a HoloLens 2 museum exhibit — developed with archaeologists and historians from the Greek government.
Brian Eno's Bloom: Open Space
A_DA × Microsoft
Mixed reality generative music installation with Brian Eno and Peter Chilvers at Amsterdam's Westergasfabriek. Participants used HoloLens and simple gestures to pinch holographic blooms into existence, creating communal visual music that could never be replicated.
Björk: Kórasafn
A_DA × Microsoft · Sister City Hotel
AI-driven immersive sound installation for the Sister City hotel lobby serving as a retrospective of Björk's choral work. Computer vision reads weather and sky activity above the hotel; the data drives compositional events within an ever-evolving, permanent soundscape.
Unmoored — Mel Chin
A_DA × Microsoft · Times Square
Mel Chin's landmark public AR artwork imagining Times Square submerged under a future sea-level rise, experienced via HoloLens and mobile. A collaboration between Mel Chin, A_DA, and Microsoft presented at the heart of New York City.
Defying Gravity with Dr. Mae Jemison
A_DA × Microsoft · Smithsonian
HoloLens museum exhibit celebrating women in space, partnered with the Smithsonian and Intrepid Sea, Air & Space Museum. A hologram of Dr. Jemison guides guests through the history of women in the space program, from Katherine Johnson to Dr. Jemison's own career.
Prince: The Immersive Experience
Superfly × The Prince Estate
Technical direction for all interactive and technology elements of this celebration of Prince's life and legacy in Chicago's Miracle Mile — creative lighting, digital signage, touch screens, distributed audio, and a custom control system.
The Sol LeWitt App
A_DA × Microsoft · Sol LeWitt Estate
Mobile app allowing users to explore Sol LeWitt's life and work. Microsoft's custom vision service recognizes LeWitt's wall drawings in the wild, paired with an immersive 360° tour of his Connecticut studio.
Moses Sumney: technoechophenomena
A_DA × Microsoft · Pioneerworks
AI-driven interactive lighting and sound experience by Moses Sumney, presented at Pioneerworks. Gesture recognition via Microsoft Azure Kinect depth sensor drives an evolving audiovisual environment that responds to each visitor's movement.